Engagement With Brand Content Soared 52% Last Quarter

"Engagement With Brand Content Soared 52% Last Quarter" By Jack Neff  via AdvertisingAge.com

"Engagement With Brand Content Soared 52% Last Quarter" By Jack Neff  via AdvertisingAge.com

In the first quarter of 2015, more than 13 Million people liked, tweeted or shared branded content on Facebook, Twitter and Instagram. But the amount of branded content didn't increase, it was the consumer's engagement rate with the brands caused a 52% spike in social engagement. An interesting aspect that is similar in experiential marketing.