Ferrero Roche's Whimsical "Golden Moment" Experience

Take a look at how Ferrero Roche used Experiential Marketing by surprising a Canadian town with a "Golden Moment". The goal of the whimsical experience was to create "an emotional connection with the brand, making sure people can see that the product is part of the celebration that they have, and that they don’t have to just wait for Christmas to use the product.”

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