It's official: experience marketing is on the rise. In the next three to five years, marketers are expected to increase spending on experiential by up to 50 percent. This is great news for brands that are looking for a better way to connect with their audience. Those willing to invest will quickly discover something we’ve known for a long time: nothing beats experiences when it comes to building meaningful customer relationships.
Check out our latest infographic to see how brand experiences benefit companies and customers alike.