Tip of the week: 10 Action Points for building and sustaining valuable brands

This week's tip is from a fantastic study by Millward Brown's Top 100 Brandz report:

Montage Marketing Tip of the week comes from Millward Brown's Top 100 Brandz report.

Montage Marketing Tip of the week comes from Millward Brown's Top 100 Brandz report.

10 Action Points for building and sustaining valuable brands:

1) Innovate and delight

2) Be meaningfully different

3) Stand for a purpose

4) Walk the talk

5) Build and maintain trust

6) Renew and improve the brand experience

7) Rely on consumer insights

8) Think holistically

9) Get noticed

10) Keep changing