Sponsoring an Athlete or Team

Excerpt & Article from

Excerpt & Article from “ADI: Djokovic And S. Williams Are Social ‘Aces’ Heading Into Wimbledon” by Giselle Abramovich featured on CMO.com.

When sponsoring a team or athlete, remember to be genuine about how you integrate. Make sure they/it represent the values of your company, or your brand, and figure out original ways to maximize that relationship so all sides benefit:

  • Brand
  • Athlete/Team
  • End Audience
  • Consumer

You can find the full article here:                                 http://www.cmo.com/articles/2015/6/22/adi-2015-wimbledon-analysis-most-marketable-tennis-players.html