In this digital age, it is important for brands to build a deeper personal relationship with the customer through face-to-face interactions.
Month: October 2015
In the first quarter of 2015, more than 13 Million people liked, tweeted or shared branded content on Facebook, Twitter and Instagram. But the amount of branded content didn’t increase, it was the consumer’s engagement rate with the brands caused a 52% spike in social engagement. An interesting aspect that is similar in experiential marketing.
Pizza Hut gets high scores with their RTX2015 activation. A retro arcade, gaming tournament, Cheesy Bites Pizza samples and more wins them great consumer interaction with the gamer nation.
Friskies finds the purrfect celebricats & hashtags to help drive product trails.
These 5 tips hold true for creating memorable events too. Today’s customer demands personalization, so design experiences around people, not products.
JetBlue Airlines took customer research to an experiential level with their “A Better Wingman” campaign. This unique window display engaged with 2,600 consumers as they gathered valuable data through the interactions.
Cartoon Network’s Adult Swim takes their shows on the road with a pop-up drive-in theater tour. Creating an authentic brand experience that is mutually beneficial to the customer and the brand.
Coca-Cola makes experiential marketing personal with their digital billboard.
If it’s not on social media, it never happened.
Through consistency of their #experiential activation and continued innovation of how to interact with people, American Express has been able to make their US Open Tennis Championships sponsorship work more effectively.