In this digital age, it is important for brands to build a deeper personal relationship with the customer through face-to-face interactions.
Month: October 2015
Engagement With Brand Content Soared 52% Last Quarter
In the first quarter of 2015, more than 13 Million people liked, tweeted or shared branded content on Facebook, Twitter and Instagram. But the amount of branded content didn’t increase, it was the consumer’s engagement rate with the brands caused a 52% spike in social engagement. An interesting aspect that is similar in experiential marketing.
Pizza Hut Engages Gamers With A Retro Arcade
Pizza Hut gets high scores with their RTX2015 activation. A retro arcade, gaming tournament, Cheesy Bites Pizza samples and more wins them great consumer interaction with the gamer nation.
Celebri-cats Help Friskies Drive Product Trails
Friskies finds the purrfect celebricats & hashtags to help drive product trails.
5 Tips for Creating an Appealing and Memorable Brand
These 5 tips hold true for creating memorable events too. Today’s customer demands personalization, so design experiences around people, not products.
Check Out How JetBlue’s Window Display ‘Avatar’ Hysterically Duped Passersby
JetBlue Airlines took customer research to an experiential level with their “A Better Wingman” campaign. This unique window display engaged with 2,600 consumers as they gathered valuable data through the interactions.
Adult Swim Is Touring the Country With a Pop-Up Drive-In Theater
Cartoon Network’s Adult Swim takes their shows on the road with a pop-up drive-in theater tour. Creating an authentic brand experience that is mutually beneficial to the customer and the brand.
Send a Tweet to Coke’s Digital Billboard
Coca-Cola makes experiential marketing personal with their digital billboard.
If it’s not on social media, it never happened.
If it’s not on social media, it never happened.
You Can Play Tennis Against Maria Sharapova at This Year’s U.S. Open
Through consistency of their #experiential activation and continued innovation of how to interact with people, American Express has been able to make their US Open Tennis Championships sponsorship work more effectively.
How History keeps Comic-Con activations fresh
Vikings Bludgeon Booth filled with costumes, weapons and blood splatter.HISTORY really knows how to create an immersive experience for its fans.
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