Month: October 2015

Engagement With Brand Content Soared 52% Last Quarter

In the first quarter of 2015, more than 13 Million people liked, tweeted or shared branded content on Facebook, Twitter and Instagram. But the amount of branded content didn’t increase, it was the consumer’s engagement rate with the brands caused a 52% spike in social engagement. An interesting aspect that is similar in experiential marketing.

Pizza Hut Engages Gamers With A Retro Arcade

Pizza Hut gets high scores with their RTX2015 activation. A retro arcade, gaming tournament, Cheesy Bites Pizza samples and more wins them great consumer interaction with the gamer nation.