Written by Mercedita Roxas-Murray, CEO It felt like the pinnacle of my career. After 20 years in the marketing services industry, I became a partner at an agency. I earned… Read more »
Month: November 2017
The True Meaning of Experiential Marketing
It’s hard to believe that it’s been two decades since experiential marketing burst on the scene and quickly became a buzzword in industry circles. With its origins in event marketing,… Read more »
Experiential Marketing: Defined
What do humans and goldfish have in common? (No, this isn’t a riddle.) Both have an attention span of less than 10 seconds. That’s right, 10! In fact, if this article… Read more »
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