During our 30 years in the industry, we’ve seen a lot of awesome, impactful brand experiences achieve sky high results. We’ve also seen many fall flat. Today, our blueprint for success includes the eight critical, lesser-known considerations for creating a great brand experience.
Audience research lays the foundation. The best engagements are built around the needs, abilities, emotions and prior experiences of prospective attendees. Next, build the frame. Consider extensions and complementary touchpoints from the get-go. Last, but certainly not least, put the experience to the test.