It’s back-to-school season, and we’re taking advantage of the occasion to test your experiential marketing expertise. Your challenge should you choose to accept it? Correctly identify nine types of marketing experiences. How many do you think you can get right? Try your luck below and check back next week for a complete study guide!
Types of Experiential Marketing Quiz
#1 What type of experience is characterized by a short interaction at a venue like a festival, fair or concert??Participants in this type of experience often receive instant gratification, such as a taste test or giveaway item.
Good try! Promotional experiences are often what we think of first when we think about traditional experiential marketing. They are characterized by heavy traffic, quick interactions, and often occur as part of a larger event.
#2 The ALS Ice Bucket Challenge is a well-known example of this experience type.?In this type of experience, a single marketing effort is devised to be the totality of the campaign.
Not a bad guess! The answer is tactical. The outcome of tactical engagements isn’t always as successful as the ALS Challenge, but all rely on a standalone tactic to engage the customer.
#3 What type of experience is characterized by partners that are connected in some way??The key to success in this type of experience is that brands benefit versus compete with each other.
If you guessed friendship, you’re not wrong exactly. But in this context, the answer is co-promoted. Co-promoted engagements allow multiple brands to share the spotlight while benefiting from the built-in audience and the resources of each other.
#4 If you watch a professional sporting event, you’ll see a lot of this type of experience.?This type of experience is typically longer in length and sometimes includes naming rights.
Whoops! Sporting events are often crawling with sponsored engagements, but any sponsorship of a venue, property, team or celebrity count, too.
#5 What type of experience is encompassed within a larger experience that’s not about an individual brand??This type of experience occurs frequently at tradeshows, auto shows and industry-specific gatherings.
E for effort! A branded experience within a broader experience is integrated. And the key to success for this type of experience is just that – it should be integrate into the environment in a natural, meaningful way.
#6 If an experience exists on it’s own and is NOT part of a larger event, it is this type of experience:?Think, think, think! This type of event does not benefit from a partner, existing event or audience.
Come on now! An experience that exists on it’s own STANDS ALONE. Stand alone experiences maximize visibility for a single brand.
#7 What type of experience either leads or supports a broader marketing campaign that includes advertising, PR or other communications.?This type of experience leverage the strength of various marketing media to optimize the experience itself.
Okay, okay, this one was tricky. Proprietary cross-channel experiences bring advertising to life. They also provide an awesome platform participants to create and share their own content.
#8 An experience that is part of a platform that lives longer than its promotional timeframe is called:?These types of experiences work best when they build off of each other.
Nope, sorry! The answer is proprietary foundational. Proprietary foundational experiences build off previous events or an existing campaign in order to further connection with an audience.
#9 What type of experience claims its “never been done before?”?Often expensive and exclusive, this type of experience bestows audiences with bragging rights.
You’re one-of-a-kind and so is the answer. One-of-a-kind experiences are often characterized by exclusivity and expense. The key is to create an experience that can be replicated more broadly.