Today marks the 22nd anniversary of the Americans with Disabilities Act (ADA). Signed into law on July 26, 1990, the ADA “protects the rights of people with disabilities by eliminating… Read more »
Category: Articles
Creativity and Innovation: Our 5 Favorite Projects from the Past 5 Years
A global celebration of creativity in all its forms? Count us in! Today is World Creativity and Innovation Day, designated by the United Nations to “raise awareness of the role… Read more »
How We Create Connection Between Our Clients and the Audiences They Want Most
How do we continue to create connection during a global pandemic? It’s been approximately 700 days since our individual and collective lives changed. As an experiential firm that specializes in… Read more »
7 Things the Olympics Teach Us About Hosting Live Events
You’ve been preparing for this moment for what feels like forever. It’s taken blood, sweat and tears to get here. And now, it all comes down to this. Executing your… Read more »
Social Shareability
Incorporating social shareability within your experiential marketing campaign is key to extend the conversation of your brand past the event(s). Read Full Article
The Consumer
Step out of the boardroom and look at your product/service through the eyes of the consumer. Read Full Article
College Brand Ambassadors
Build a deeper, more enduring connection with the college students by enrolling students as on-campus ambassadors for your brand.
Ferrero Roche’s Whimsical “Golden Moment” Experience
Take a look at how Ferrero Roche used Experiential Marketing by surprising a Canadian town with a “Golden Moment”. The goal of the whimsical experience was to create “an emotional connection with the brand, making sure people can see that the product is part of the celebration that they have, and that they don’t have to just wait for Christmas to use the product.”
Brand Marketing: What’s Working, What’s Not
In this digital age, it is important for brands to build a deeper personal relationship with the customer through face-to-face interactions.
Engagement With Brand Content Soared 52% Last Quarter
In the first quarter of 2015, more than 13 Million people liked, tweeted or shared branded content on Facebook, Twitter and Instagram. But the amount of branded content didn’t increase, it was the consumer’s engagement rate with the brands caused a 52% spike in social engagement. An interesting aspect that is similar in experiential marketing.
Pizza Hut Engages Gamers With A Retro Arcade
Pizza Hut gets high scores with their RTX2015 activation. A retro arcade, gaming tournament, Cheesy Bites Pizza samples and more wins them great consumer interaction with the gamer nation.
Celebri-cats Help Friskies Drive Product Trails
Friskies finds the purrfect celebricats & hashtags to help drive product trails.
5 Tips for Creating an Appealing and Memorable Brand
These 5 tips hold true for creating memorable events too. Today’s customer demands personalization, so design experiences around people, not products.
Check Out How JetBlue’s Window Display ‘Avatar’ Hysterically Duped Passersby
JetBlue Airlines took customer research to an experiential level with their “A Better Wingman” campaign. This unique window display engaged with 2,600 consumers as they gathered valuable data through the interactions.
Adult Swim Is Touring the Country With a Pop-Up Drive-In Theater
Cartoon Network’s Adult Swim takes their shows on the road with a pop-up drive-in theater tour. Creating an authentic brand experience that is mutually beneficial to the customer and the brand.
You Can Play Tennis Against Maria Sharapova at This Year’s U.S. Open
Through consistency of their #experiential activation and continued innovation of how to interact with people, American Express has been able to make their US Open Tennis Championships sponsorship work more effectively.
How History keeps Comic-Con activations fresh
Vikings Bludgeon Booth filled with costumes, weapons and blood splatter.HISTORY really knows how to create an immersive experience for its fans.
The science of storytelling through Facebook images
Your brand has a story, show it through these 10 effective visual storytelling methods.
How Capital One Used Instagram to Boost Ad Recall by 16 Percent
Capital One partners with Instagram influencers to put their own spin on the classic “What’s in your wallet”.
The Importance of Social Media in Experiential Marketing Campaigns
Integrating social media into your experiential campaign enables fans to be a part of the conversation and leverages user-generated content to create an immersive and personal experience.
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