You’ve been preparing for this moment for what feels like forever. It’s taken blood, sweat and tears to get here. And now, it all comes down to this. Executing your… Read more »
Incorporating social shareability within your experiential marketing campaign is key to extend the conversation of your brand past the event(s). Read Full Article
Step out of the boardroom and look at your product/service through the eyes of the consumer. Read Full Article
Build a deeper, more enduring connection with the college students by enrolling students as on-campus ambassadors for your brand.
Take a look at how Ferrero Roche used Experiential Marketing by surprising a Canadian town with a “Golden Moment”. The goal of the whimsical experience was to create “an emotional connection with the brand, making sure people can see that the product is part of the celebration that they have, and that they don’t have to just wait for Christmas to use the product.”
In this digital age, it is important for brands to build a deeper personal relationship with the customer through face-to-face interactions.
In the first quarter of 2015, more than 13 Million people liked, tweeted or shared branded content on Facebook, Twitter and Instagram. But the amount of branded content didn’t increase, it was the consumer’s engagement rate with the brands caused a 52% spike in social engagement. An interesting aspect that is similar in experiential marketing.
Pizza Hut gets high scores with their RTX2015 activation. A retro arcade, gaming tournament, Cheesy Bites Pizza samples and more wins them great consumer interaction with the gamer nation.
Friskies finds the purrfect celebricats & hashtags to help drive product trails.
These 5 tips hold true for creating memorable events too. Today’s customer demands personalization, so design experiences around people, not products.
JetBlue Airlines took customer research to an experiential level with their “A Better Wingman” campaign. This unique window display engaged with 2,600 consumers as they gathered valuable data through the interactions.
Cartoon Network’s Adult Swim takes their shows on the road with a pop-up drive-in theater tour. Creating an authentic brand experience that is mutually beneficial to the customer and the brand.
Through consistency of their #experiential activation and continued innovation of how to interact with people, American Express has been able to make their US Open Tennis Championships sponsorship work more effectively.
Your brand has a story, show it through these 10 effective visual storytelling methods.
Integrating social media into your experiential campaign enables fans to be a part of the conversation and leverages user-generated content to create an immersive and personal experience.
‘Brands for life’,’Building trust’,’Clearly articulated purpose’-many important ideas. An article well worth the time. read full article
Stand out in the crowd, create an authentic experience and engage the audience by putting your customer first. This is Experiential marketing.
These are not only the secret ingredients, they are the table stakes of good marketing.