Category: Engagement

The Key to Great Virtual Events: Remember the 5 Ps

All of Us Research COVID 19 virtual exhibit booth

Virtual events are here to stay. Previously perceived as a pandemic-era alternative to in-person activities, marketers have discovered several distinct advantages to virtual events. Scalability and cost-effectiveness are the most… Read more »

Lost in Translation? Try Transcreation

Multi-colored speech bubbles with Hello written in several languages

The shrimp that falls asleep, the stream takes away. That is the English translation of the Spanish idiom, “Camarón que se duerme, se lo lleva la corriente.” Translated word-for-word, it… Read more »

To Build a Better Event, Start at the End

“There is no such thing as the last impression.” J.B. Miller didn’t mince words during a recent conversation with BizBash. Miller reminds us that great brand experiences imprint on our… Read more »

QUIZ: Types of Experiential Marketing

It’s back-to-school season, and we’re taking advantage of the occasion to test your experiential marketing expertise. Your challenge should you choose to accept it? Correctly identify nine types of marketing… Read more »