Category: Insights

Coming Out: Pride in the Workplace

By Beth Bingham, Vice President of Marketing Communications I came out the first time when I was 25 years old. Amazingly, the first place I came out was at work… Read more »

The Key to Great Virtual Events: Remember the 5 Ps

Virtual events are here to stay. Previously perceived as a pandemic-era alternative to in-person activities, marketers have discovered several distinct advantages to virtual events. Scalability and cost-effectiveness are the most… Read more »

Lost in Translation? Try Transcreation

The shrimp that falls asleep, the stream takes away. That is the English translation of the Spanish idiom, “Camarón que se duerme, se lo lleva la corriente.” Translated word-for-word, it… Read more »

To Build a Better Event, Start at the End

“There is no such thing as the last impression.” J.B. Miller didn’t mince words during a recent conversation with BizBash. Miller reminds us that great brand experiences imprint on our… Read more »

QUIZ: Types of Experiential Marketing

It’s back-to-school season, and we’re taking advantage of the occasion to test your experiential marketing expertise. Your challenge should you choose to accept it? Correctly identify nine types of marketing… Read more »

The True Meaning of Experiential Marketing

It’s hard to believe that it’s been two decades since experiential marketing burst on the scene and quickly became a buzzword in industry circles. With its origins in event marketing,… Read more »

Experiential Marketing: Defined

What do humans and goldfish have in common? (No, this isn’t a riddle.) Both have an attention span of less than 10 seconds. That’s right, 10! In fact, if this article… Read more »