Proactively Guiding the Customer Relationship
“The ability to proactively guide the customer relationship, rather than simply respond to problems, can bring big benefits.” — A Wise Marketer Read Full Article
Customers at the Core
Relationships are rooted in authentic and genuine alignment with who you are. Brands that say they are something but don't back it up with action will lose in the long run. If you say it, you have to mean it and do it.
The Importance of Customer Marketing
Simple advice that we all know but sometimes need to be reminded: "The number one skill that you need to successfully create a customer marketing strategy is to listen. This means having meaningful conversations with customers, and really digesting their feedback."
Relationships are everything
For us at Montage, it's all about relationships. We create partnerships with our clients, not transactions.
Client/agency relationships are most productive when they are true partnerships. Keep reflecting on what you can do better for your client and make sure you are in it together.
Knowing your customer is #1
Interesting turn of events for Netflix who ticked off their customers back in 2011 losing 800,000+ customers. Turning things around by knowing what your customers want and how to communicate with them is key.
Tip of the week: Grow
This week's tip is an example of how marketing professionals need to continuously grow themselves so they can deliver better for their clients. Create an experience in your presentation, challenge yourself to do something differently, remind yourself there is no glory in memorizing a script, be authentic in what you do and how you do it.
Sponsoring an Athlete or Team
When sponsoring a team or athlete, remember to be genuine about how you integrate. Make sure they/it represent the values of your company, or your brand, and figure out original ways to maximize that relationship so all sides benefit:
- End Audience
Tip of the week: 10 Action Points for building and sustaining valuable brands
Montage Marketing Tip of the week.
This week's tip is from a fantastic study by Millward Brown's Top 100 Brandz report:
10 Action Points for building and sustaining valuable brands:
1) Innovate and delight
2) Be meaningfully different
3) Stand for a purpose
4) Walk the talk
5) Build and maintain trust
6) Renew and improve the brand experience
7) Rely on consumer insights
8) Think holistically
9) Get noticed
10) Keep changing
The customer is boss
Too often campaigns are created for the 'wow' factor or the 'carnival fun' factor and end up with a lot of waste e.g. unmemorable experiences or a ton spent on free giveaways for people who have no intention of engaging with your brand. The onus is on the brand to understand who their customers are and start with what is important to them. Any campaign that does not start there, is a campaign set up to fail.