News and Insights

Upcoming Events

All of Us Journey – Oklahoma City, Oklahoma

February 5, 2019

Faith Memorial Baptist Church

The All of Us Journey visits Oklahoma City, Oklahoma (OKC) from Tuesday, Feb. 5 through Friday, Feb. 8. Join us and the National Baptist Convention, USA (NBCUSA) to learn more... Read more »

All of Us Journey – Jackson, Mississippi (Part 1)

February 7, 2019

Jackson, Mississippi

The All of Us Journey visits Jackson, Mississippi from Thursday, Feb. 7 through Saturday, Feb. 16. Join us and our partners to learn more about the All of Us Research... Read more »

All of Us Journey – Lindsay, Oklahoma

February 11, 2019

South Central Medical & Resource Center

The All of Us Journey visits Lindsay, Oklahoma from Monday, Feb. 11 through Friday, Feb. 15. Join us and the National Alliance for Hispanic Health to learn more about the... Read more »

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Knowing your customer is #1

Interesting turn of events for Netflix who ticked off their customers back in 2011 losing 800,000+ customers. Turning things around by knowing what your customers want and how to communicate with them is key.

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Tip of the week: Grow

This week's tip is an example of how marketing professionals need to continuously grow themselves so they can deliver better for their clients.  Create an experience in your presentation, challenge yourself to do something differently, remind yourself there is no glory in memorizing a script, be authentic in what you do and how you do it. 

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Sponsoring an Athlete or Team

When sponsoring a team or athlete, remember to be genuine about how you integrate. Make sure they/it represent the values of your company, or your brand, and figure out original ways to maximize that relationship so all sides benefit:

  • Brand
  • AthleteTeam
  • End Audience
  • Consumer

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Tip of the week: 10 Action Points for building and sustaining valuable brands

Montage Marketing Tip of the week. 

This week's tip is from a fantastic study by Millward Brown's Top 100 Brandz report:

10 Action Points for building and sustaining valuable brands:

1) Innovate and delight

2) Be meaningfully different

3) Stand for a purpose

4) Walk the talk

5) Build and maintain trust

6) Renew and improve the brand experience

7) Rely on consumer insights

8) Think holistically

9) Get noticed

10) Keep changing

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The customer is boss

Too often campaigns are created for the 'wow' factor or the 'carnival fun' factor and end up with a lot of waste e.g. unmemorable experiences or a ton spent on free giveaways for people who have no intention of engaging with your brand. The onus is on the brand to understand who their customers are and start with what is important to them. Any campaign that does not start there, is a campaign set up to fail.

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Stay true to your brand

Make sure your brand stays true to who you are in all aspects of your marketing, especially the live engagement. 

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