Explore! Children’s Museum

Audience research and competitive analysis influence a new development strategy for a local children’s museum.

Every brand hopes to understand how to best reach their target audience. And every parent hopes to provide their child with enriching educational experiences. The intersection of these two desires is where we met the Explore! Children’s Museum.
The museum asked us to support their dream of creating a unique environment for play, learning and exploration for DC-area kids. Audience research and competitive analysis led to a new development strategy. We identified donors and crafted a pitch presentation to help fund Mission Mobile.
A retrofitted school bus, Mission Mobile brings hands-on, creative problem solving missions to students’ Grades 4 to 6. Today, the wheels on the bus go round and round, and Mission Mobile is recognized as a model program by the Department of Education’s Office of Educational Technology.