Gamifying Market Entry
A new market player entices risk-averse audiences with an interactive introduction.
Being new is never easy, especially in a highly competitive industry. To enter the U.S. market, Danish-brand GAN turned to Montage.
Our audience research revealed that their prospective customers couldn’t stomach another sales presentation. We developed an interactive workshop instead, appealing to the audiences’ lifestyle and psychographic interests. The game enabled attendees to demonstrate their own expertise while leading them on a path of self-discovery about GAN’s software products.
Qualified leads, generated from the workshop, led to productive sales calls and a successful new market entry.