Making Data Digestible
An easy-to-understand insights guide helps stakeholders communicate effectively.
How often do you enter a cross-functional meeting and feel like someone is speaking a different language? Now imagine if you worked at a pharmaceutical company steeped in highly technical data…
To communicate clearly, GlaxoSmithKline needed to transform thousands of pages of scientific information. We set to work distilling it down, drafting tailored messages for every type of audience. An easy-to-use insights guide prioritized segmented messages for all stakeholders.
The outcome? Clear and cohesive internal communications, and meaningful and measurable external marketing messages.