Immersing Families in Early Education

A series of fantastical events invite kids and families to discover a known brand in a new market.

When guests liken an experience to Disney World, you know you’ve done something right. That was the reaction of families who attended KinderCare’s Family Studios events.
The nationally recognized child care company wanted to engage families in advance of opening multiple new learning centers in the D.C. area. KinderCare employed Montage Marketing Group’s event production services to dream up, design, and host a series of fun, family-friendly events.
Our creative concepts centered on KinderCare’s seasonal curriculum. Attendees were immersed into an educational wonderland complete with teacher-led activities and enrollment opportunities. Live music and local influencers offered even greater draw to families from around DC, Maryland and Virginia.
The events were picture perfect. A professional photographer captured complimentary portraits, and each experience was infinitely Instagrammable – darling kids, included.

  • Welcoming families to KinderCare's DC Family Studios event
  • A KinderCare team member engages an infant in the Infant Sensory Area
  • Brand ambassadors greet guests
  • The experience featured immersive, educational activities for children and families
  • Having fun in the Infant Sensory Area
  • KinderCare teachers from area centers connected with families in attendance.
  • Kids participate in spring-themed educational activities
  • Parents and children participated in activities together
  • The exterior of the venue - Union Stage in Washington, DC
  • Inspiring curiousity
  • Children collected stamps as they engaged with each activity
  • Blogger and influencer, Teach Mama, reads a selection of stories with children
  • KinderCare teacher, Carter, helps children with an activity
  • A look at the Infant Sensory Station installation
  • Springtime blooms made from paper and other materials created a gorgeous set for family portraits
  • Having fun reading together
  • All smiles at the Infant Sensory Station
  • All smiles
  • An immersive experience at the refreshments table
  • KinderCare specializes in early education
  • Say "free portraits!"
  • Montage hired award-winning photographer, Stacey Vaeth, to take portraits of attendees
  • Families received multiple portrait options to choose from
  • Clapping along with the band
  • All ages enjoyed listening to the musicians
  • Coloring and concentration
  • Montage conceptualized a springtime wonderland for attendees to enjoy
  • Photographer, Stacey Vaeth, works her magic behind the lens
  • Playtime in the Infant Sensory area
  • Children enjoyed stories recommended by KinderCare and Teach Mama
  • Some of the outstanding KinderCare teachers
  • All smiles from the KinderCare team
  • The rainy refreshment station was one of our favorite elements of event design
  • Every detail of the experience was intentional
  • A chat about early learning at the Infant Sensory Station
  • A game of hopscotch was incorporated into the flooring, allowing kids another outlet for play
  • Mom and baby pose for portraits
  • Each family in attendance received a free portrait
  • Free family portraits attracted young families
  • Everyone got to be a member of the band
  • Member of the Montage team observe the portrait sessions
  • Participants likened the experience to Disneyland
  • Face paint and fall full
  • Welcome to the KinderCare Fall Festival
  • A mini petting zoo entertains families
  • The KinderCare team poses for a photo
  • Young dancers perform at the KinderCare Fall Festival
  • Kids and families had their photos taken by a professional photographer
  • Tik-tak-toe with pumpkins
  • A large KinderCare sign provides a warm welcome
  • Gourd-geous smiles
  • Fun at the petting zoo
  • Family fun for all ages
  • All smiles during the KinderCare Fall Festival
  • Live music entertained attendees
  • Expecting parents came to learn more about KinderCare



Experiential Strategy