Immersing Families in Early Education

A fantastical event invites kids and families to discover a known brand in a new market.

When guests liken an experience to Disney World, you know you’ve done something right. That was the reaction of families who attended KinderCare’s Family Studios.
The well-known brand wanted to engage families in advance of opening two new learning centers in Washington, DC. They employed our event production services to transform an underground music venue into an immersive educational wonderland. Our creative concept centered on KinderCare’s springtime curriculum. Plants, seeds, growth and nurturing shaped teacher-led activities and enrollment opportunities. Live music and local influencers offered even greater draw to families from around DC, Maryland and Virginia.
The experience was picture perfect. Families received complimentary portraits and the environment was infinitely Instagramable – darling kids, included.

  • Welcoming families to KinderCare's DC Family Studios event
  • A KinderCare team member engages an infant in the Infant Sensory Area
  • Brand ambassadors greet guests
  • The experience featured immersive, educational activities for children and families
  • Having fun in the Infant Sensory Area
  • KinderCare teachers from area centers connected with families in attendance.
  • Kids participate in spring-themed educational activities
  • Families in attendance took free portraits courtesy of Stacey Vaeth Photography
  • We had plenty of age-appropriate snacks on hand
  • Parents and children participated in activities together
  • Sensory learning opportunities engaged even the youngest participants
  • Montage fabricated a fantastical springtime scene inspired by KinderCare curriculum
  • The lounge offered families a comfortable place to read and relax
  • Sensory play in action
  • The exterior of the venue - Union Stage in Washington, DC
  • Inspiring curiousity
  • Children collected stamps as they engaged with each activity
  • Blogger and influencer, Teach Mama, reads a selection of stories with children
  • KinderCare teacher, Carter, helps children with an activity
  • Live, interactive music performances enhanced the experience
  • A family poses for their portrait
  • A look at the Infant Sensory Station installation
  • Springtime blooms made from paper and other materials created a gorgeous set for family portraits
  • Having fun reading together
  • A springtime wonderland
  • Independent play
  • All smiles at the Infant Sensory Station
  • KinderCare teacher, Bridgette, charms an infant
  • Fun at the Infant Sensory Station
  • Elements of the interior decor
  • Completing an activity
  • All smiles
  • An immersive experience at the refreshments table
  • KinderCare specializes in early education
  • Say "free portraits!"
  • Montage hired award-winning photographer, Stacey Vaeth, to take portraits of attendees
  • Supportive, interactive learning
  • Mom and baby enjoy live music
  • Families received multiple portrait options to choose from
  • Clapping along with the band
  • All ages enjoyed listening to the musicians
  • Coloring and concentration
  • KinderCare teachers helped kids complete activities
  • Montage conceptualized a springtime wonderland for attendees to enjoy
  • Photographer, Stacey Vaeth, works her magic behind the lens
  • Playtime in the Infant Sensory area
  • Children enjoyed stories recommended by KinderCare and Teach Mama
  • Some of the outstanding KinderCare teachers
  • Kites and clouds adorned the ceiling of the venue
  • Enjoying family time in the Lounge
  • All smiles from the KinderCare team
  • Raindrops at the refreshment station
  • The band invited children and parents to play along
  • Another awesome portrait session complete
  • Montage transformed an underground music venue into a springtime wonderland
  • The rainy refreshment station was one of our favorite elements of event design
  • A family poses for their portrait
  • Every detail of the experience was intentional
  • Ready for their close-up
  • A chat about early learning at the Infant Sensory Station
  • A game of hopscotch was incorporated into the flooring, allowing kids another outlet for play
  • Mom and baby pose for portraits
  • The camera loves her
  • Tactile play
  • Each family in attendance received a free portrait
  • Free family portraits attracted young families
  • Everyone got to be a member of the band
  • Reading and sensory play are key elements of early education
  • Member of the Montage team observe the portrait sessions
  • Attendees were invited to relax in the KinderCare Lounge
  • Participants likened the experience to Disneyland



Experiential Strategy