A series of fantastical events invite kids and families to discover a known brand in a new market.

When guests liken an experience to Disney World, you know you’ve done something right. That was the reaction of families who attended KinderCare’s Family Studios events.
The nationally recognized child care company wanted to engage families in advance of opening multiple new learning centers in the D.C. area. KinderCare employed Montage Marketing Group’s event production services to dream up, design, and host a series of fun, family-friendly events.
Our creative concepts centered on KinderCare’s seasonal curriculum. Attendees were immersed into an educational wonderland complete with teacher-led activities and enrollment opportunities. Live music and local influencers offered even greater draw to families from around DC, Maryland and Virginia.
The events were picture perfect. A professional photographer captured complimentary portraits, and each experience was infinitely Instagrammable – darling kids, included.

  • The exterior of the venue - Union Stage in Washington, DC
  • Brand ambassadors greet guests
  • Participants likened the experience to Disneyland
  • A KinderCare team member engages an infant in the Infant Sensory Area
  • Children collected stamps as they engaged with each activity
  • KinderCare teacher, Carter, helps children with an activity
  • Montage hired award-winning photographer, Stacey Vaeth, to take portraits of attendees
  • Montage conceptualized a springtime wonderland for attendees to enjoy
  • Some of the outstanding KinderCare teachers
  • An immersive experience at the refreshments table
  • A game of hopscotch was incorporated into the flooring, allowing kids another outlet for play
  • Every detail of the experience was intentional
  • Two women at an enrollment event
  • KinderCare brand ambassador
  • KinderCare Watergate Event
  • Welcome to the KinderCare Fall Festival
  • Live music entertained attendees
  • Face paint and fall full
  • A mini petting zoo entertains families
  • The KinderCare team poses for a photo
  • Young dancers perform at the KinderCare Fall Festival
  • Kids and families had their photos taken by a professional photographer
  • Tik-tak-toe with pumpkins
  • Gourd-geous smiles
  • A large KinderCare sign provides a warm welcome
  • Family fun for all ages
  • Fun at the petting zoo
  • All smiles during the KinderCare Fall Festival