Driving Better Health

Engaging all Americans in health research through mobile experience marketing.
  

Engaging any audience in a meaningful way requires understanding their needs and reaching them on their terms. That’s precisely the challenge the National Institutes of Health presented us with: span race, ethnicity, geography and language to educate communities about biomedical research.
  
To achieve NIH’s goal, we created a 40-foot exhibit to do exactly that – meet people where they are. The interactive educational experience is now making its way to a community near you. The mobile experience will reach people across the country in an effort to improve health outcomes for all.
  

  • In partnership with the National Institutes of Health, Montage Marketing developed a mobile experience to educate communities about biomedical research.
  • A 40-foot mobile exhibit is currently touring the country in an effort to improve health outcomes for 1 million Americans
  • Ambassadors on board discuss the value of precision medicine
  • Technology is integrated into the exhibit to enroll participants in biomedical research
  • A video inside the exhibit explains what precision medicine is and why it matters
  • The interactive educational experience bridges race, ethnicity, geography and language
  • Guests are invited to share their reasons for participating in biomedical research
  • A view inside the mobile exhibit
  • Participants in Fort Worth, Texas join in educational programming
  • Montage Marketing incorporated interactive visual elements to encourage social sharing
  • Ambassadors walk people through the enrollment process

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