Driving Better Health
Engaging communities in health research through mobile experience marketing.
Engaging any audience in a meaningful way requires understanding their needs and reaching them on their terms. That’s precisely the challenge the National Institutes of Health presented us with: span race, ethnicity, geography and language to educate communities about biomedical research.
To achieve NIH’s goal, we created a 40-foot exhibit to do exactly that – meet people where they are. The interactive educational experience is now making its way to a community near you. The mobile experience will reach people across the country in an effort to improve health outcomes for all.