O’Connell & Lawrence

Targeted outreach and compelling design elevate an engineering firm’s latest innovation.

Meet PAMS – the drivable Pavement Analysis and Management System. Developed by the engineering firm O’Connell & Lawrence, Inc., PAMS uses laser technology to scan roadways, collect data, and analyze pavement quality. The technology is an infrastructure geek’s dream, but requires more explanation than a catchy headline can hold.
Ahead of a leading industry conference, O’Connell & Lawrence came to Montage. They wanted to make their custom van equipped with PAMS the hot topic among civil engineers and government decision makers.
In pursuit of their goal, we built a creative outreach strategy and developed marketing materials to promote the PAMS technology. Our designers crafted a striking, image-wrapped kit containing high-end giveaways, including a USB pen pre-loaded with a promotional video. Each package was sent via direct mail to a highly targeted audience of prospective buyers. Come time for the conference, PAMS carried the cache OCL desired.
Today, the PAMS van is roaming local roadways. Potholes, beware – your days are numbered.