Tag: Article

Social Shareability

Incorporating social shareability within your experiential marketing campaign is key to extend the conversation of your brand past the event(s). Read Full Article

College Brand Ambassadors

Build a deeper, more enduring connection with the college students by enrolling students as on-campus ambassadors for your brand.

Proactively Guiding the Customer Relationship

“The ability to proactively guide the customer relationship, rather than simply respond to problems, can bring big benefits.” — A Wise Marketer Read Full Article

The Importance of Customer Marketing

Simple advice that we all know but sometimes need to be reminded: “The number one skill that you need to successfully create a customer marketing strategy is to listen. This means having meaningful conversations with customers, and really digesting their feedback.”

Relationships are everything

For us at Montage, it’s all about relationships. We create partnerships with our clients, not transactions. 

True Partnerships

Client/agency relationships are most productive when they are true partnerships. Keep reflecting on what you can do better for your client and make sure you are in it together.

Sponsoring an Athlete or Team

When sponsoring a team or athlete, remember to be genuine about how you integrate. Make sure they/it represent the values of your company, or your brand, and figure out original ways to maximize that relationship so all sides benefit:

  • Brand
  • AthleteTeam
  • End Audience
  • Consumer

The customer is boss

Too often campaigns are created for the ‘wow’ factor or the ‘carnival fun’ factor and end up with a lot of waste e.g. unmemorable experiences or a ton spent on free giveaways for people who have no intention of engaging with your brand. The onus is on the brand to understand who their customers are and start with what is important to them. Any campaign that does not start there, is a campaign set up to fail.

Stay true to your brand

Make sure your brand stays true to who you are in all aspects of your marketing, especially the live engagement.