Incorporating social shareability within your experiential marketing campaign is key to extend the conversation of your brand past the event(s). Read Full Article
Build a deeper, more enduring connection with the college students by enrolling students as on-campus ambassadors for your brand.
“The ability to proactively guide the customer relationship, rather than simply respond to problems, can bring big benefits.” — A Wise Marketer Read Full Article
Simple advice that we all know but sometimes need to be reminded: “The number one skill that you need to successfully create a customer marketing strategy is to listen. This means having meaningful conversations with customers, and really digesting their feedback.”
For us at Montage, it’s all about relationships. We create partnerships with our clients, not transactions.
Client/agency relationships are most productive when they are true partnerships. Keep reflecting on what you can do better for your client and make sure you are in it together.
When sponsoring a team or athlete, remember to be genuine about how you integrate. Make sure they/it represent the values of your company, or your brand, and figure out original ways to maximize that relationship so all sides benefit:
- End Audience
Too often campaigns are created for the ‘wow’ factor or the ‘carnival fun’ factor and end up with a lot of waste e.g. unmemorable experiences or a ton spent on free giveaways for people who have no intention of engaging with your brand. The onus is on the brand to understand who their customers are and start with what is important to them. Any campaign that does not start there, is a campaign set up to fail.
Make sure your brand stays true to who you are in all aspects of your marketing, especially the live engagement.