This past spring, after a year of beta testing, the National Institutes of Health (NIH) officially launched the All of Us Research Program. The mission of the All of Us… Read more »
Tag: Brand Engagement
What Type of Experiential Marketing is Best for Your Brand?
The first and most frequent question I get after my elevator pitch is this: What exactly is experiential marketing? Fair play, my fellow professional. With ever-evolving technology providing new means… Read more »
Why Event Outreach Matters and How to Do It Right
Written by Kristin St. John, Outreach and Engagement Manager NEW! My five-step Event Outreach Checklist is now available for download. Get your copy today to start building better audiences for… Read more »
8 Experiential Campaigns that Celebrate Women
Today is International Women’s Day. For over 100 years, March 8 has marked this global celebration of the social, economic, cultural and political achievements of women. Equally so, the day serves… Read more »
12 Days of Christmas Experience Marketing
Forget the partridge and the pear tree. Leave the calling birds behind. We’re celebrating the 12 Days of Christmas with the best holiday experience marketing from across the globe. Santa… Read more »
Eight Essential Steps to Make Your Brand Experience a Success
Have you ever seen a skyscraper under construction? Cranes balance heavy beams. Concrete fills the floors and walls. Panels of reflective glass rise skyward. But before any building begins, a… Read more »
VIDEO: Are You Ready to Put Brand Experience to Work for You?
ICYMI, we’re big believers in the power of brand experience. We tout it’s unique strengths, offer tips and tricks from our years in the industry, and share our favorite examples of innovative work. It’s… Read more »
What Do Cannes’ Big Winners Have in Common?
The Cannes Lions are to marketing what the Oscars are to movies. Pined-over, sought-after, star-studded and hotly-debated. But even the awards’ haters must admit: winning a Lion carries serious gravitas…. Read more »
Five Tools to Help You Master Customer Engagement
What’s in your inbox?
Chances are you have at least one email from a retailer awaiting you. A sales message. One you will likely delete without opening.
In an era of nonstop appeals, consumers have become adept at tuning out unwanted solicitations. So how do brands avoid dismissal?
Your Weekly Round Up 5/17/17
Although it’s a quick read, the adage, “It’s a marathon, not a sprint.” applies aptly to this week’s Round Up. Take a look.
Engagement With Brand Content Soared 52% Last Quarter
In the first quarter of 2015, more than 13 Million people liked, tweeted or shared branded content on Facebook, Twitter and Instagram. But the amount of branded content didn’t increase, it was the consumer’s engagement rate with the brands caused a 52% spike in social engagement. An interesting aspect that is similar in experiential marketing.
The Ronda Rousey guide to building a brand
Take a play from Ronda Rousey‘s playbook to build an authentic brand.
Customers at the Core
Relationships are rooted in authentic and genuine alignment with who you are. Brands that say they are something but don’t back it up with action will lose in the long run. If you say it, you have to mean it and do it.
Stay true to your brand
Make sure your brand stays true to who you are in all aspects of your marketing, especially the live engagement.
Recent Comments