Tag: Brand Engagement

8 Experiential Campaigns that Celebrate Women

Today is International Women’s Day. For over 100 years, March 8 has marked this global celebration of the social, economic, cultural and political achievements of women. Equally so, the day serves… Read more »

12 Days of Christmas Experience Marketing

Forget the partridge and the pear tree. Leave the calling birds behind. We’re celebrating the 12 Days of Christmas with the best holiday experience marketing from across the globe. Santa… Read more »

What Do Cannes’ Big Winners Have in Common?

The Cannes Lions are to marketing what the Oscars are to movies. Pined-over, sought-after, star-studded and hotly-debated. But even the awards’ haters must admit: winning a Lion carries serious gravitas…. Read more »

Five Tools to Help You Master Customer Engagement

What’s in your inbox?

Chances are you have at least one email from a retailer awaiting you. A sales message. One you will likely delete without opening.

In an era of nonstop appeals, consumers have become adept at tuning out unwanted solicitations. So how do brands avoid dismissal?

Your Weekly Round Up 5/17/17

Although it’s a quick read, the adage, “It’s a marathon, not a sprint.” applies aptly to this week’s Round Up. Take a look.

Engagement With Brand Content Soared 52% Last Quarter

In the first quarter of 2015, more than 13 Million people liked, tweeted or shared branded content on Facebook, Twitter and Instagram. But the amount of branded content didn’t increase, it was the consumer’s engagement rate with the brands caused a 52% spike in social engagement. An interesting aspect that is similar in experiential marketing.

Customers at the Core

Relationships are rooted in authentic and genuine alignment with who you are. Brands that say they are something but don’t back it up with action will lose in the long run. If you say it, you have to mean it and do it.

Stay true to your brand

Make sure your brand stays true to who you are in all aspects of your marketing, especially the live engagement.