Tag: Brand Engagement

The Key to Great Virtual Events: Remember the 5 Ps

All of Us Research COVID 19 virtual exhibit booth

Virtual events are here to stay. Previously perceived as a pandemic-era alternative to in-person activities, marketers have discovered several distinct advantages to virtual events. Scalability and cost-effectiveness are the most… Read more »

8 Experiential Campaigns that Celebrate Women

Today is International Women’s Day. For over 100 years, March 8 has marked this global celebration of the social, economic, cultural and political achievements of women. Equally so, the day serves… Read more »

12 Days of Christmas Experience Marketing

Forget the partridge and the pear tree. Leave the calling birds behind. We’re celebrating the 12 Days of Christmas with the best holiday experience marketing from across the globe. Santa… Read more »

What Do Cannes’ Big Winners Have in Common?

Van Gogh's bedroom made real by AirBnB

The Cannes Lions are to marketing what the Oscars are to movies. Pined-over, sought-after, star-studded and hotly-debated. But even the awards’ haters must admit: winning a Lion carries serious gravitas…. Read more »

Five Tools to Help You Master Customer Engagement

Customer persona template

What’s in your inbox?

Chances are you have at least one email from a retailer awaiting you. A sales message. One you will likely delete without opening.

In an era of nonstop appeals, consumers have become adept at tuning out unwanted solicitations. So how do brands avoid dismissal?

Your Weekly Round Up 5/17/17

Kenyan runner Eluid Kipchoge, Zersenay Tadese of Eritrea and Lelisa Desisa of Ethiopia try to break the 2-hour marathon in partnership with Nike.

Although it’s a quick read, the adage, “It’s a marathon, not a sprint.” applies aptly to this week’s Round Up. Take a look.

Customers at the Core

Relationships are rooted in authentic and genuine alignment with who you are. Brands that say they are something but don’t back it up with action will lose in the long run. If you say it, you have to mean it and do it.