This past spring, after a year of beta testing, the National Institutes of Health (NIH) officially launched the All of Us Research Program. The mission of the All of Us… Read more »
Tag: Brand Engagement
The first and most frequent question I get after my elevator pitch is this: What exactly is experiential marketing? Fair play, my fellow professional. With ever-evolving technology providing new means… Read more »
Written by Kristin St. John, Outreach and Engagement Manager NEW! My five-step Event Outreach Checklist is now available for download. Get your copy today to start building better audiences for… Read more »
Today is International Women’s Day. For over 100 years, March 8 has marked this global celebration of the social, economic, cultural and political achievements of women. Equally so, the day serves… Read more »
Forget the partridge and the pear tree. Leave the calling birds behind. We’re celebrating the 12 Days of Christmas with the best holiday experience marketing from across the globe. Santa… Read more »
Have you ever seen a skyscraper under construction? Cranes balance heavy beams. Concrete fills the floors and walls. Panels of reflective glass rise skyward. But before any building begins, a… Read more »
ICYMI, we’re big believers in the power of brand experience. We tout it’s unique strengths, offer tips and tricks from our years in the industry, and share our favorite examples of innovative work. It’s… Read more »
The Cannes Lions are to marketing what the Oscars are to movies. Pined-over, sought-after, star-studded and hotly-debated. But even the awards’ haters must admit: winning a Lion carries serious gravitas…. Read more »
What’s in your inbox?
Chances are you have at least one email from a retailer awaiting you. A sales message. One you will likely delete without opening.
In an era of nonstop appeals, consumers have become adept at tuning out unwanted solicitations. So how do brands avoid dismissal?
Although it’s a quick read, the adage, “It’s a marathon, not a sprint.” applies aptly to this week’s Round Up. Take a look.
In the first quarter of 2015, more than 13 Million people liked, tweeted or shared branded content on Facebook, Twitter and Instagram. But the amount of branded content didn’t increase, it was the consumer’s engagement rate with the brands caused a 52% spike in social engagement. An interesting aspect that is similar in experiential marketing.
Take a play from Ronda Rousey‘s playbook to build an authentic brand.
Relationships are rooted in authentic and genuine alignment with who you are. Brands that say they are something but don’t back it up with action will lose in the long run. If you say it, you have to mean it and do it.
Make sure your brand stays true to who you are in all aspects of your marketing, especially the live engagement.