Tag: Brand Experience

To Build a Better Event, Start at the End

“There is no such thing as the last impression.” J.B. Miller didn’t mince words during a recent conversation with BizBash. Miller reminds us that great brand experiences imprint on our… Read more »

QUIZ: Types of Experiential Marketing

It’s back-to-school season, and we’re taking advantage of the occasion to test your experiential marketing expertise. Your challenge should you choose to accept it? Correctly identify nine types of marketing… Read more »

VIDEO: 8 Indisputable Advantages of Experiential Marketing

Often referred to as “experience marketing,” “brand experience,” or “event marketing,” experiential is increasingly being recognized for its ability to create relationships between brands and customers. The practice isn’t new…. Read more »