As a small agency, we’re always on the lookout for tools that extend our creative capacities and make our work faster, easier and better. Through much experimentation – and occasional… Read more »
These 5 tips hold true for creating memorable events too. Today’s customer demands personalization, so design experiences around people, not products.
Stand out in the crowd, create an authentic experience and engage the audience by putting your customer first. This is Experiential marketing.
Step away from old marketing models & dive deeper into understanding the consumer to make an authentic connection.
Relationships are rooted in authentic and genuine alignment with who you are. Brands that say they are something but don’t back it up with action will lose in the long run. If you say it, you have to mean it and do it.
When sponsoring a team or athlete, remember to be genuine about how you integrate. Make sure they/it represent the values of your company, or your brand, and figure out original ways to maximize that relationship so all sides benefit:
- End Audience
Too often campaigns are created for the ‘wow’ factor or the ‘carnival fun’ factor and end up with a lot of waste e.g. unmemorable experiences or a ton spent on free giveaways for people who have no intention of engaging with your brand. The onus is on the brand to understand who their customers are and start with what is important to them. Any campaign that does not start there, is a campaign set up to fail.
Make sure your brand stays true to who you are in all aspects of your marketing, especially the live engagement.