Tag: CMO.com

Sponsoring an Athlete or Team

When sponsoring a team or athlete, remember to be genuine about how you integrate. Make sure they/it represent the values of your company, or your brand, and figure out original ways to maximize that relationship so all sides benefit:

  • Brand
  • AthleteTeam
  • End Audience
  • Consumer

The customer is boss

Too often campaigns are created for the ‘wow’ factor or the ‘carnival fun’ factor and end up with a lot of waste e.g. unmemorable experiences or a ton spent on free giveaways for people who have no intention of engaging with your brand. The onus is on the brand to understand who their customers are and start with what is important to them. Any campaign that does not start there, is a campaign set up to fail.