Tag: Customer Engagement

The Key to Great Virtual Events: Remember the 5 Ps

All of Us Research COVID 19 virtual exhibit booth

Virtual events are here to stay. Previously perceived as a pandemic-era alternative to in-person activities, marketers have discovered several distinct advantages to virtual events. Scalability and cost-effectiveness are the most… Read more »

2021 Highlights: Our Year In Review

Oh what a year it's been!

From securing 7 new clients to celebrating 12 Zoom birthdays, Montage’s year was full of big wins. See the highlights!

Lost in Translation? Try Transcreation

Multi-colored speech bubbles with Hello written in several languages

The shrimp that falls asleep, the stream takes away. That is the English translation of the Spanish idiom, “Camarón que se duerme, se lo lleva la corriente.” Translated word-for-word, it… Read more »

QUIZ: Types of Experiential Marketing

It’s back-to-school season, and we’re taking advantage of the occasion to test your experiential marketing expertise. Your challenge should you choose to accept it? Correctly identify nine types of marketing… Read more »

VIDEO: 8 Indisputable Advantages of Experiential Marketing

Often referred to as “experience marketing,” “brand experience,” or “event marketing,” experiential is increasingly being recognized for its ability to create relationships between brands and customers. The practice isn’t new…. Read more »

12 Days of Christmas Experience Marketing

Forget the partridge and the pear tree. Leave the calling birds behind. We’re celebrating the 12 Days of Christmas with the best holiday experience marketing from across the globe. Santa… Read more »

The True Meaning of Experiential Marketing

It’s hard to believe that it’s been two decades since experiential marketing burst on the scene and quickly became a buzzword in industry circles. With its origins in event marketing,… Read more »

Experiential Marketing: Defined

What do humans and goldfish have in common? (No, this isn’t a riddle.) Both have an attention span of less than 10 seconds. That’s right, 10! In fact, if this article… Read more »

Four Steps to Content Marketing Success

Are you content with your content? According to the Content Marketing Institute, 92 percent of marketers view content as a business asset. Yet 70 percent lack a consistent or integrated… Read more »