Dr. Martin Luther King, Jr. once said, “Life’s most persistent and urgent question is: What are you doing for others?” Dr. King’s question is embedded in our corporate DNA –… Read more »
Tag: Customer Engagement
This past spring, after a year of beta testing, the National Institutes of Health (NIH) officially launched the All of Us Research Program. The mission of the All of Us… Read more »
The first and most frequent question I get after my elevator pitch is this: What exactly is experiential marketing? Fair play, my fellow professional. With ever-evolving technology providing new means… Read more »
It’s back-to-school season, and we’re taking advantage of the occasion to test your experiential marketing expertise. Your challenge should you choose to accept it? Correctly identify nine types of marketing… Read more »
Written by Kristin St. John, Outreach and Engagement Manager NEW! My five-step Event Outreach Checklist is now available for download. Get your copy today to start building better audiences for… Read more »
Great ideas should be celebrated. Starting this month, we’ll be sharing our current favorites from the world of experiential. From public art that presents the problem of marine pollution to… Read more »
Often referred to as “experience marketing,” “brand experience,” or “event marketing,” experiential is increasingly being recognized for its ability to create relationships between brands and customers. The practice isn’t new…. Read more »
Trying to build customer relationships without audience research is like trying to take a road trip without directions. You can do it, but you probably won’t end up where you… Read more »
You’ve been preparing for this moment for what feels like forever. It’s taken blood, sweat and tears to get here. And now, it all comes down to this. Executing your… Read more »
A new year comes, and with it, a veritable crystal ball. Here, there and everywhere you can find predictions about the future of marketing. 2018 WILL be the year of… Read more »
Forget the partridge and the pear tree. Leave the calling birds behind. We’re celebrating the 12 Days of Christmas with the best holiday experience marketing from across the globe. Santa… Read more »
What do humans and goldfish have in common? (No, this isn’t a riddle.) Both have an attention span of less than 10 seconds. That’s right, 10! In fact, if this article… Read more »
Welcome to your marketing therapy session. Please feel free to lie down and relax. I understand you’re struggling to identify and evoke emotions in your customers. In an era obsessed… Read more »
Are you content with your content? According to the Content Marketing Institute, 92 percent of marketers view content as a business asset. Yet 70 percent lack a consistent or integrated… Read more »
There is a store that sells fitness machines about half a mile from my house. Every time I pass by, it’s empty. A gigantic space filled with lonely treadmills and… Read more »
Okay, we confess: We want you to experience FOMO. Known colloquially for the “fear of missing out,” FOMO has increased exponentially alongside the growth of connectivity. Seriously, it’s catalyzed a… Read more »
What’s in your inbox?
Chances are you have at least one email from a retailer awaiting you. A sales message. One you will likely delete without opening.
In an era of nonstop appeals, consumers have become adept at tuning out unwanted solicitations. So how do brands avoid dismissal?
JetBlue Airlines took customer research to an experiential level with their “A Better Wingman” campaign. This unique window display engaged with 2,600 consumers as they gathered valuable data through the interactions.
Too often campaigns are created for the ‘wow’ factor or the ‘carnival fun’ factor and end up with a lot of waste e.g. unmemorable experiences or a ton spent on free giveaways for people who have no intention of engaging with your brand. The onus is on the brand to understand who their customers are and start with what is important to them. Any campaign that does not start there, is a campaign set up to fail.