Tag: Customer Engagement

QUIZ: Types of Experiential Marketing

It’s back-to-school season, and we’re taking advantage of the occasion to test your experiential marketing expertise. Your challenge should you choose to accept it? Correctly identify nine types of marketing… Read more »

VIDEO: 8 Indisputable Advantages of Experiential Marketing

Often referred to as “experience marketing,” “brand experience,” or “event marketing,” experiential is increasingly being recognized for its ability to create relationships between brands and customers. The practice isn’t new…. Read more »

12 Days of Christmas Experience Marketing

Forget the partridge and the pear tree. Leave the calling birds behind. We’re celebrating the 12 Days of Christmas with the best holiday experience marketing from across the globe. Santa… Read more »

Experiential Marketing: Defined

What do humans and goldfish have in common? (No, this isn’t a riddle.) Both have an attention span of less than 10 seconds. That’s right, 10! In fact, if this article… Read more »

Four Steps to Content Marketing Success

Are you content with your content? According to the Content Marketing Institute, 92 percent of marketers view content as a business asset. Yet 70 percent lack a consistent or integrated… Read more »

Fight FOMO and Engage Audiences More Effectively

Okay, we confess: We want you to experience FOMO. Known colloquially for the “fear of missing out,” FOMO has increased exponentially alongside the growth of connectivity. Seriously, it’s catalyzed a… Read more »

Five Tools to Help You Master Customer Engagement

What’s in your inbox?

Chances are you have at least one email from a retailer awaiting you. A sales message. One you will likely delete without opening.

In an era of nonstop appeals, consumers have become adept at tuning out unwanted solicitations. So how do brands avoid dismissal?

The customer is boss

Too often campaigns are created for the ‘wow’ factor or the ‘carnival fun’ factor and end up with a lot of waste e.g. unmemorable experiences or a ton spent on free giveaways for people who have no intention of engaging with your brand. The onus is on the brand to understand who their customers are and start with what is important to them. Any campaign that does not start there, is a campaign set up to fail.