Tag: Customer Experience

The Key to Great Virtual Events: Remember the 5 Ps

All of Us Research COVID 19 virtual exhibit booth

Virtual events are here to stay. Previously perceived as a pandemic-era alternative to in-person activities, marketers have discovered several distinct advantages to virtual events. Scalability and cost-effectiveness are the most… Read more »

QUIZ: Types of Experiential Marketing

It’s back-to-school season, and we’re taking advantage of the occasion to test your experiential marketing expertise. Your challenge should you choose to accept it? Correctly identify nine types of marketing… Read more »

Four Tech Trends Enhancing Customer Experience

Marketers are taking advantage of these four technological innovations to enhance customer experiences. We break down what they are and how to use them.

12 Days of Christmas Experience Marketing

Forget the partridge and the pear tree. Leave the calling birds behind. We’re celebrating the 12 Days of Christmas with the best holiday experience marketing from across the globe. Santa… Read more »

Marketing to Millennials? Remember These Two Things

Marketing to millennials. The pursuit conjures an image of the Crocodile Hunter, Aussie-accent and all, following the tracks of an elusive, wild creature. Cultural anthropologists study their motivations. Expert-authored articles… Read more »

Five Tools to Help You Master Customer Engagement

Customer persona template

What’s in your inbox?

Chances are you have at least one email from a retailer awaiting you. A sales message. One you will likely delete without opening.

In an era of nonstop appeals, consumers have become adept at tuning out unwanted solicitations. So how do brands avoid dismissal?

Your Weekly Round Up 6/7/17

A notepad featuring the words "experiential marketing" and a drawing of a lightbulb.

What do Las Vegas and cinnamon rolls have to do with experiential marketing? Find out in this week’s Round Up.

Your Weekly Round Up 5/10/17

Man in grey patterned shirt wearing headphones

Parenting, podcasts and what customers really want. Find out more in your Weekly Round Up.

Your Weekly Round Up 4/19/17

Interior of U by Kotex pop up shop

In this week’s Round Up, we talk networking no-nos, why we need more female entrepreneurs and one of the best new experiential activations. PERIOD.

Your Weekly Round Up 4/12/17

woman sleeping

The importance of experience and sleep dominate this week’s Round Up. Take a look.