Virtual events are here to stay. Previously perceived as a pandemic-era alternative to in-person activities, marketers have discovered several distinct advantages to virtual events. Scalability and cost-effectiveness are the most… Read more »
Tag: Customer Experience
How Direct-to-Consumer Brands Are Changing the Reality of Retail
Retail has been rescued. And the credit goes to an unlikely champion: direct-to-consumer brands. Otherwise known as digital natives, direct-to-consumer brands (DTCs) have experienced a rapid rise. By Inc.’s count,… Read more »
The Future of Experiential Marketing: 5 Predictions for the Year Ahead
Written by Bobby Imperial, Experiential Marketing Producer The future isn’t coming; it’s already here. Yes, we live in a world where our screen time is managed by screens, we can… Read more »
What Type of Experiential Marketing is Best for Your Brand?
The first and most frequent question I get after my elevator pitch is this: What exactly is experiential marketing? Fair play, my fellow professional. With ever-evolving technology providing new means… Read more »
QUIZ: Types of Experiential Marketing
It’s back-to-school season, and we’re taking advantage of the occasion to test your experiential marketing expertise. Your challenge should you choose to accept it? Correctly identify nine types of marketing… Read more »
Four Tech Trends Enhancing Customer Experience
Marketers are taking advantage of these four technological innovations to enhance customer experiences. We break down what they are and how to use them.
How Marketing Will Change in 2018: 5 Trends to Watch
A new year comes, and with it, a veritable crystal ball. Here, there and everywhere you can find predictions about the future of marketing. 2018 WILL be the year of… Read more »
12 Days of Christmas Experience Marketing
Forget the partridge and the pear tree. Leave the calling birds behind. We’re celebrating the 12 Days of Christmas with the best holiday experience marketing from across the globe. Santa… Read more »
Six Things Live Experiences Do Better Than Other Marketing Methods
On your phone, on the street, in your car, at the gym – wherever you go, a marketing message awaits. I picture it looking a bit like the mucus monster from… Read more »
Marketing to Millennials? Remember These Two Things
Marketing to millennials. The pursuit conjures an image of the Crocodile Hunter, Aussie-accent and all, following the tracks of an elusive, wild creature. Cultural anthropologists study their motivations. Expert-authored articles… Read more »
Four Reasons Your Brand Should Flex Experience Marketing Muscle
There is a store that sells fitness machines about half a mile from my house. Every time I pass by, it’s empty. A gigantic space filled with lonely treadmills and… Read more »
Five Tools to Help You Master Customer Engagement
What’s in your inbox?
Chances are you have at least one email from a retailer awaiting you. A sales message. One you will likely delete without opening.
In an era of nonstop appeals, consumers have become adept at tuning out unwanted solicitations. So how do brands avoid dismissal?
Your Weekly Round Up 6/7/17
What do Las Vegas and cinnamon rolls have to do with experiential marketing? Find out in this week’s Round Up.
Your Weekly Round Up 5/10/17
Parenting, podcasts and what customers really want. Find out more in your Weekly Round Up.
Who is leading your CX strategy – you or your customer?
Why it is essential that your company’s CX strategy start with your customer.
Your Weekly Round Up 4/19/17
In this week’s Round Up, we talk networking no-nos, why we need more female entrepreneurs and one of the best new experiential activations. PERIOD.
Your Weekly Round Up 4/12/17
The importance of experience and sleep dominate this week’s Round Up. Take a look.