This past spring, after a year of beta testing, the National Institutes of Health (NIH) officially launched the All of Us Research Program. The mission of the All of Us… Read more »
Tag: Live experiences
QUIZ: Types of Experiential Marketing
It’s back-to-school season, and we’re taking advantage of the occasion to test your experiential marketing expertise. Your challenge should you choose to accept it? Correctly identify nine types of marketing… Read more »
The Best Examples of Experiential Marketing this Month
People approach the dog days of summer in one of two ways: They either try to soak up every last degree of heat and humidity – or, they turn the… Read more »
Experiential Marketing Monthly: The Best Ideas from Around the Industry
Great ideas should be celebrated. Starting this month, we’ll be sharing our current favorites from the world of experiential. From public art that presents the problem of marine pollution to… Read more »
VIDEO: 8 Indisputable Advantages of Experiential Marketing
Often referred to as “experience marketing,” “brand experience,” or “event marketing,” experiential is increasingly being recognized for its ability to create relationships between brands and customers. The practice isn’t new…. Read more »
7 Things the Olympics Teach Us About Hosting Live Events
You’ve been preparing for this moment for what feels like forever. It’s taken blood, sweat and tears to get here. And now, it all comes down to this. Executing your… Read more »
How Marketing Will Change in 2018: 5 Trends to Watch
A new year comes, and with it, a veritable crystal ball. Here, there and everywhere you can find predictions about the future of marketing. 2018 WILL be the year of… Read more »
Experiential Marketing: Defined
What do humans and goldfish have in common? (No, this isn’t a riddle.) Both have an attention span of less than 10 seconds. That’s right, 10! In fact, if this article… Read more »
Eight Essential Steps to Make Your Brand Experience a Success
Have you ever seen a skyscraper under construction? Cranes balance heavy beams. Concrete fills the floors and walls. Panels of reflective glass rise skyward. But before any building begins, a… Read more »
VIDEO: Are You Ready to Put Brand Experience to Work for You?
ICYMI, we’re big believers in the power of brand experience. We tout it’s unique strengths, offer tips and tricks from our years in the industry, and share our favorite examples of innovative work. It’s… Read more »
Six Things Live Experiences Do Better Than Other Marketing Methods
On your phone, on the street, in your car, at the gym – wherever you go, a marketing message awaits. I picture it looking a bit like the mucus monster from… Read more »
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