Tag: Live experiences

The Key to Great Virtual Events: Remember the 5 Ps

All of Us Research COVID 19 virtual exhibit booth

Virtual events are here to stay. Previously perceived as a pandemic-era alternative to in-person activities, marketers have discovered several distinct advantages to virtual events. Scalability and cost-effectiveness are the most… Read more »

To Build a Better Event, Start at the End

“There is no such thing as the last impression.” J.B. Miller didn’t mince words during a recent conversation with BizBash. Miller reminds us that great brand experiences imprint on our… Read more »

QUIZ: Types of Experiential Marketing

It’s back-to-school season, and we’re taking advantage of the occasion to test your experiential marketing expertise. Your challenge should you choose to accept it? Correctly identify nine types of marketing… Read more »

VIDEO: 8 Indisputable Advantages of Experiential Marketing

Often referred to as “experience marketing,” “brand experience,” or “event marketing,” experiential is increasingly being recognized for its ability to create relationships between brands and customers. The practice isn’t new…. Read more »

Experiential Marketing: Defined

What do humans and goldfish have in common? (No, this isn’t a riddle.) Both have an attention span of less than 10 seconds. That’s right, 10! In fact, if this article… Read more »