How We Transformed an Underground Music Venue into an Educational Wonderland

When guests liken an experience to Disney World, you know you’ve done something right. That was the reaction of families who attended KinderCare Early Learning Center’s DC Family Studios event.

The well-known child care and early education brand wanted to engage families in advance of opening two new learning centers in Washington, DC. They employed Montage’s event production services to transform an underground music venue into an immersive educational wonderland.

Our creative concept centered on KinderCare’s springtime curriculum. Plants, seeds, growth and nurturing shaped teacher-led activities and enrollment opportunities. Live music and local influencers, including TeachMama, offered even greater draw to families from around DC, Maryland and Virginia.

The experience was picture perfect. Families received complimentary portraits and the environment was infinitely Instagramable – darling kids, included. A gallery of our favorite images is below.

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Montage employees stand to form an M shape