A new year comes, and with it, a veritable crystal ball. Here, there and everywhere you can find predictions about the future of marketing. 2018 WILL be the year of… Read more »
In the first quarter of 2015, more than 13 Million people liked, tweeted or shared branded content on Facebook, Twitter and Instagram. But the amount of branded content didn’t increase, it was the consumer’s engagement rate with the brands caused a 52% spike in social engagement. An interesting aspect that is similar in experiential marketing.
Friskies finds the purrfect celebricats & hashtags to help drive product trails.