Tag: Consumer

The Consumer

Step out of the boardroom and look at your product/service through the eyes of the consumer. Read Full Article

Sponsoring an Athlete or Team

When sponsoring a team or athlete, remember to be genuine about how you integrate. Make sure they/it represent the values of your company, or your brand, and figure out original ways to maximize that relationship so all sides benefit:

  • Brand
  • AthleteTeam
  • End Audience
  • Consumer