Tag: Social Media

Fight FOMO and Engage Audiences More Effectively

Okay, we confess: We want you to experience FOMO. Known colloquially for the “fear of missing out,” FOMO has increased exponentially alongside the growth of connectivity. Seriously, it’s catalyzed a… Read more »

Engagement With Brand Content Soared 52% Last Quarter

In the first quarter of 2015, more than 13 Million people liked, tweeted or shared branded content on Facebook, Twitter and Instagram. But the amount of branded content didn’t increase, it was the consumer’s engagement rate with the brands caused a 52% spike in social engagement. An interesting aspect that is similar in experiential marketing.