Okay, we confess: We want you to experience FOMO. Known colloquially for the “fear of missing out,” FOMO has increased exponentially alongside the growth of connectivity. Seriously, it’s catalyzed a… Read more »
Tag: Social Media
The Importance of Social Media in Experiential Marketing Campaigns
Integrating social media into your experiential campaign enables fans to be a part of the conversation and leverages user-generated content to create an immersive and personal experience.