At its recent Summit, Adobe gathered a group of experts to discuss how to succeed in the experience business. Can you guess what companies were represented? You’re right! Royal Caribbean Cruises WAS there—and so were Accenture, Verizon and many others we don’t always associate with experiences. Why? Because more and more, businesses are realizing something what we’ve preached from the very beginning – “People don’t buy products; they buy experiences.” Watch the conversation or listen to it in place of your favorite podcast this week. You won’t be disappointed.
Wake up at 4am. Have a messy desk. Leave work at work. It seems like everyone on the internet has a tip (or ten) to make you insanely productive. But what works for one person may not work for another. We love this article because it keeps things simple—do what works for you. I guess that means I’m sleeping in!
Speaking of sleep… are you struggling to catch zzzs at night? Casper, an online mattress retailer, has an experiential marketing effort that might help. The company runs late-night ads with a toll-free number that offers various methods to lull you into dreamland. If the relaxing sounds of water and wind chimes don’t do the trick, you can listen to a guy talk about mattresses. Good thinking AND good for your health!
A recent study by McCann revealed that 42 percent of Americans find brands and companies less truthful today than 20 years ago. This lack of trust is a serious problem for marketers. So what’s the solution? Emily Lyons makes a convincing argument that it’s experiential marketing. Rather than pushing a message into an already oversaturated marketplace, experiential facilitates a dialogue with consumers. A relationship between brand and buyer is born. Not convinced? Read Why Experiential Will Rule 2017.
