Tag: event marketing

The Key to Great Virtual Events: Remember the 5 Ps

Virtual events are here to stay. Previously perceived as a pandemic-era alternative to in-person activities, marketers have discovered several distinct advantages to virtual events. Scalability and cost-effectiveness are the most… Read more »

VIDEO: 8 Indisputable Advantages of Experiential Marketing

Often referred to as “experience marketing,” “brand experience,” or “event marketing,” experiential is increasingly being recognized for its ability to create relationships between brands and customers. The practice isn’t new…. Read more »