Tag: Customer Relationship

QUIZ: Types of Experiential Marketing

It’s back-to-school season, and we’re taking advantage of the occasion to test your experiential marketing expertise. Your challenge should you choose to accept it? Correctly identify nine types of marketing… Read more »

VIDEO: 8 Indisputable Advantages of Experiential Marketing

Often referred to as “experience marketing,” “brand experience,” or “event marketing,” experiential is increasingly being recognized for its ability to create relationships between brands and customers. The practice isn’t new…. Read more »

Four Steps to Content Marketing Success

Are you content with your content? According to the Content Marketing Institute, 92 percent of marketers view content as a business asset. Yet 70 percent lack a consistent or integrated… Read more »

Marketing to Millennials? Remember These Two Things

Marketing to millennials. The pursuit conjures an image of the Crocodile Hunter, Aussie-accent and all, following the tracks of an elusive, wild creature. Cultural anthropologists study their motivations. Expert-authored articles… Read more »

Five Tools to Help You Master Customer Engagement

Customer persona template

What’s in your inbox?

Chances are you have at least one email from a retailer awaiting you. A sales message. One you will likely delete without opening.

In an era of nonstop appeals, consumers have become adept at tuning out unwanted solicitations. So how do brands avoid dismissal?

Your Weekly Round Up 6/7/17

A notepad featuring the words "experiential marketing" and a drawing of a lightbulb.

What do Las Vegas and cinnamon rolls have to do with experiential marketing? Find out in this week’s Round Up.

Your Weekly Round Up 4/26/17

Exterior view of Ikea store

Turning your customers into advocates, why trying to make your idea go viral is a waste of time, and the power of Swedish meatballs – all in your Weekly Round Up.

Your Weekly Round Up 4/19/17

Interior of U by Kotex pop up shop

In this week’s Round Up, we talk networking no-nos, why we need more female entrepreneurs and one of the best new experiential activations. PERIOD.