The first and most frequent question I get after my elevator pitch is this: What exactly is experiential marketing? Fair play, my fellow professional. With ever-evolving technology providing new means… Read more »
Tag: Customer Relationship
It’s back-to-school season, and we’re taking advantage of the occasion to test your experiential marketing expertise. Your challenge should you choose to accept it? Correctly identify nine types of marketing… Read more »
People approach the dog days of summer in one of two ways: They either try to soak up every last degree of heat and humidity – or, they turn the… Read more »
Often referred to as “experience marketing,” “brand experience,” or “event marketing,” experiential is increasingly being recognized for its ability to create relationships between brands and customers. The practice isn’t new…. Read more »
Trying to build customer relationships without audience research is like trying to take a road trip without directions. You can do it, but you probably won’t end up where you… Read more »
Are you content with your content? According to the Content Marketing Institute, 92 percent of marketers view content as a business asset. Yet 70 percent lack a consistent or integrated… Read more »
Marketing to millennials. The pursuit conjures an image of the Crocodile Hunter, Aussie-accent and all, following the tracks of an elusive, wild creature. Cultural anthropologists study their motivations. Expert-authored articles… Read more »
What’s in your inbox?
Chances are you have at least one email from a retailer awaiting you. A sales message. One you will likely delete without opening.
In an era of nonstop appeals, consumers have become adept at tuning out unwanted solicitations. So how do brands avoid dismissal?
What do Las Vegas and cinnamon rolls have to do with experiential marketing? Find out in this week’s Round Up.
Marketing has always been affixed with acronyms, but seemingly never more so than now. Rarely an article goes read without coming across AI, VR, or the super-hot CX. CX, or… Read more »
Turning your customers into advocates, why trying to make your idea go viral is a waste of time, and the power of Swedish meatballs – all in your Weekly Round Up.
In this week’s Round Up, we talk networking no-nos, why we need more female entrepreneurs and one of the best new experiential activations. PERIOD.
“The ability to proactively guide the customer relationship, rather than simply respond to problems, can bring big benefits.” — A Wise Marketer Read Full Article