Retail has been rescued. And the credit goes to an unlikely champion: direct-to-consumer brands. Otherwise known as digital natives, direct-to-consumer brands (DTCs) have experienced a rapid rise. By Inc.’s count,… Read more »
Tag: Marketing Strategies
QUIZ: Types of Experiential Marketing
It’s back-to-school season, and we’re taking advantage of the occasion to test your experiential marketing expertise. Your challenge should you choose to accept it? Correctly identify nine types of marketing… Read more »
Four Reasons Your Brand Should Flex Experience Marketing Muscle
There is a store that sells fitness machines about half a mile from my house. Every time I pass by, it’s empty. A gigantic space filled with lonely treadmills and… Read more »
Fight FOMO and Engage Audiences More Effectively
Okay, we confess: We want you to experience FOMO. Known colloquially for the “fear of missing out,” FOMO has increased exponentially alongside the growth of connectivity. Seriously, it’s catalyzed a… Read more »
Who is leading your CX strategy – you or your customer?
Why it is essential that your company’s CX strategy start with your customer.
Your Weekly Round Up 4/5/17
A new take on Marketing 101, fast facts on the state of female entrepreneurship, a few tips for small business success, and one ‘Fearless Girl’ – here’s what we’re reading, watching and drawing inspiration from the week.