Montage customized strategic marketing plans to promote the Federal Employee Viewpoint Survey based on past agency surveys and our own research and analysis. The plans established measurable marketing objectives for internal communications and recommended market trends and conditions.
We developed communication strategies and crafted messaging and materials about FEVS for distribution through internal channels, including SharePoint, the FEMA Weekly newsletter, and broadcast emails. Montage further concepted and produced a series of five videos to educate FEMA’s 20,000+ employees about FEVS and the importance of their participation.
- Montage increased the FEMA-wide employee response rate on the Federal Employee Viewpoint Survey (FEVS) to 55%, up from 48%.
- Employee survey scores improved by 7%, reflecting improvements in organizational culture.