THE CHALLENGE
The National Institutes of Health (NIH) sought to foster awareness and facilitate understanding of the need for diverse participation in health research—and the All of Us Research Program in particular—within hard-to-reach, historically underrepresented communities.
OUR SOLUTION
Montage concepted, created, produced, and continues to manage the All of Us Journey, a fleet of multilingual mobile vehicle exhibits that travel the country to meet people where they are and introduce them to the All of Us Research Program.
The Journey features high-impact visual displays, interactive video, augmented and virtual reality experiences, and tactile and digital games to present complex concepts like precision medicine, biomedical research, and health equity in an accessible and engaging manner. Each of the onboard engagements is collaboratively designed with an advisory committee to ensure resonance with the communities of focus.
In addition to the educational activities, the Journey includes kiosks for program enrollment and a private onboard clinic where participants can provide bio samples.
Montage handles all routing, scheduling, and staffing of the Journey. We conduct outreach and partner with influential organizations in each community we visit, helping to achieve greater reach and facilitate education and enrollment in the All of Us Research Program.
THE RESULTS
- Montage has hosted more than 650 events to date on board the All of Us Journey mobile vehicles.
- Tour managers and brand ambassadors have held more than 70,000 quality conversations with community members, nearly 70% of whom are Black, Hispanic/Latino, Asian American, Native Hawaiian, Pacific Islander, or Arab American and historically underrepresented in medical research.
- More than 8,500 people have created accounts while on board the Journey, the first step in becoming a participant in the All of Us Research Program.
