Montage developed branded, audience-centered marketing materials for Montgomery County businesses and residents. Products included self-mailers, tip and fact sheets, brochures, and postcards pertaining to relevant recycling best practices. Tip sheets about backyard food scrap composting were directed to single-family residents whereas businesses like restaurants were targeted with information about recyclable alternatives to Styrofoam.
Understanding the language diversity of the County, Montage translated each creative product into English, Spanish, and Mandarin. More widely distributed materials were also translated into Amharic, Farsi, Vietnamese, Russian, Japanese, and Korean. We heavily utilized visual elements to support universal comprehension and relevance regardless of language preferences.
- Montage designed and delivered creative materials reaching more than 30,000 local businesses and 250,000 residences throughout the County.
- Our language experts created cultural relevance and understanding by translating materials into 10 languages.
- These efforts contributed to widespread awareness of waste reduction and recycling practices including reducing reliance on #6 plastics, preventing recycling contamination, and food scraps composting.