Montage conducted discovery conversations with the MBDA and listening sessions with industry leaders to inform marketing strategy and brand development.
We then created a clean, compelling, eye-catching brand reflecting the theme of space exploration that was employed across the marketing tactics. Our team also updated and modified a variety of existing products to help InVision Tour attendees and other minority innovators and business owners access critical information and resources about federal R&D.
- Montage delivered and implemented refreshed branding, linking participating in the InVision Tour with unlocking the vast opportunities for innovation and federal partnership within the space sector.
- 1,500 participants joined the tour’s five virtual events as a result of digital-first marketing efforts.
- The new website generated a 16.7% conversion rate from prospective participants who visited the website.