Driving Awareness of Local Landmarks

Mobile vehicle marketing introduces area explorers to lesser-known landmarks.
  

The National Park Service sought a way to educate area residents and visitors about the abundance of natural and historical landmarks along the George Washington Memorial Parkway. Spanning two states, but lacking a central visitor center, many local wonders en route often go overlooked.
  
To share the possibilities of the parkway, Montage designed, produced and launched a mobile visitors center. We repurposed and retrofitted a delivery truck to facilitate self-led exploration through inviting, interactive exhibits on the vehicle’s exterior.
  
The mobile visitors center now roams the region with trained rangers behind the wheel, introducing and welcoming visitors to all the sites the parkway has to offer.
  

  • Montage Marketing designed, produced and launched a mobile visitors center for the National Park Service
  • The mobile visitors center educates area residents and visitors about natural and historic landmarks along the George Washington Memorial Parkway
  • Montage Marketing repurposed and retrofitted a delivery truck for the mobile visitors center
  • The vehicle's exterior features interactive exhibits about the landmarks along the George Washington Memorial Parkway
  • By developing the mobile visitors center, Montage Marketing helped the National Park Service introduce the public to many lesser-known local landmarks
  • The eco-friendly interior of the mobile visitors center was created using recycled and reclaimed materials
  • Montage Marketing facilitated a training for park rangers to learn and explore the mobile visitors center
  • Park rangers drive the mobile visitors center to various locations to share the parkway's landmarks with the public
  • The back door of the mobile visitors center features inviting, interactive exhibits
  • Each panel on the on the back door's interior features interesting facts about a specific landmark along the parkway

Branding

Experiential Strategy

Government

Mobile Vehicle Marketing